Bob Sherman

Vice President of Business Development


Robert Sherman brings over 25 years of diverse healthcare expertise to Fit4D. He specializes in assembling high performance business development teams that have a passion for improving the lives of others. Prior to his current role, Bob led business development for Healthcare Innovation Partners and Emerging Health.  In these roles Bob led teams of highly experienced client executives, subject matter experts, project leaders, and technical professionals, and developed solutions to help healthcare payer and provider organizations improve clinical outcomes and financial performance.

In previous years, he served as the Chief Information Officer for Washington Healthcare System, and for Community Care Systems.  He witnessed firsthand the impact that chronic diseases have on patients and their families. Earlier in his career, Bob held healthcare management consulting leadership roles for both Deloitte & Touche Consulting, and Ernst & Young Consulting, where he helped large healthcare delivery systems improve patient outcomes.

Bob holds a BSBA degree from Boston University’s School of Management, and received his MBA from Bentley University’s Graduate School of Management.  He has received the designation of Certified Management Consultant (CMC) from the Institute of Management Consultants, the highest standard of excellence in the field of management consulting.  

Bob joined Fit4D because he is passionate about improving the lives of people living with diabetes.  By blending his healthcare business development experience with Fit4D’s deep roots in chronic conditions, Bob is able to help extend the company mission to a wide audience.