Sam Holliday

Chief Operating Officer

In his role as Chief Operating Officer at Fit4D, Sam leads the execution of the company's growth plan. For more than 15 years, he has worked with and advised high-growth healthcare technology and services companies.

Prior to joining Fit4D, Sam helped create and implement consumer and physician engagement solutions that help pharmaceutical companies, physician practices, health systems and payers to increase patient medication adherence, grow lifetime value of customers and improve health outcomes.

Most recently, Sam led operations and finance for the Healthcare Solutions business at Everyday Health. He helped form the payer/provider business unit for the leading online health information company by developing the strategic product roadmap, establishing key partnerships, acquiring a company with complementary solutions and integrating it into the larger organization.

At Greenway Health, a leading electronic health record (EHR) company, Sam developed and grew the medication adherence, outcomes research and population health businesses. He has served on the Executive Committee of the EHR industry trade association and a committee of the National Quality Form (NQF), the industry group that develops and validates healthcare quality measures.

Sam holds an MBA in Healthcare Management and Finance from The Wharton School.

Sam joined Fit4D in order to strengthen and support its mission to improve the lives of people living with diabetes and to help address the social and economic impact of chronic conditions.

Sam can be reached via e-mail at sholliday@fit4d.com.