Our Story

David was diagnosed with Type 1 diabetes, at the age of 36, while training for a survival race. A veteran of numerous running and triathlons races (including Ironman triathlons consisting of a 2.4M swim, 112M bike and 26.2M run), David committed to rebuild his life and provide positive energy to the diabetes community while coping with the condition on a 24×7 basis.

Beginning with shorter races, he gradually learned how to successfully race triathlons with diabetes and within a year completed the famous Escape from Alcatraz Triathlon in San Francisco Bay.  He then began racing Ironman triathlons again – though this time working through the delicate balance between insulin, food, nutrition and exercise. Through these races, David has fundraised extensively on behalf of the Juvenile Diabetes Research Foundation’s (JDRF) New York City Chapter.

David’s personal experience receiving meaningful education and support from a Certified Diabetes Educator (CDE) sparked the idea for Fit4D to leverage technology to scale the patient reach of adherence and outcome improvement programs for pharmaceutical, payer and provider organizations.   In 2008, David left Microsoft to found Fit4D, building on his career as an executive in the technology sector.  Along the way, incredible people have joined the Fit4D team with a shared purpose to enrich the lives of people with diabetes.